About inspiration, community and marketing.
Before we start with my journey to Hamburg to take part on the Cititzen Circle autumn meeting 2018, I want to tell you the story of my customer journey until my attendance to this event. This is important to understand patterns of todays businesses and how effective some methods can be where you probably would say they will not work.
Before 2018 I didn´t even know what the Citizen Circle was and never heard about a guy called Tim Chimoy. What I knew was that I have to take the next step on my personal career ladder: becoming a freelancer. Therefore I tried to understand more of this new working style. I browsed Amazon for some books related to freelancing and I found one called „Freelancing Business – More money and time as a freelancer“ by Tim Chimoy. This sounds pretty good, I thought. So I bought the book and learned about the strategy of Tim to first become a freelancer and in the second step to productize your work as a service by outsourcing it. I was caught. Not because I liked the idea of finding cheap employees and pay low to earn high. I liked it because a bridge was built in my head. I was thinking about my home country Kosovo, about my visits there and how I experienced a high rate of young people drowned by lacks of opportunties to get a job.
So at this point I was thankful to find that book and to learn from Tim´s experience. Tim was referring to his blog called earthcity, but when I searched for it, I got redirected to a website called citizencircle.de and I was confused what just happened. I really thought first I typed something wrong but the main title sounded topic familiar: Live your life based on your own rules and work location independent. After some more scrolling I found a book called „I love Mondays“ and the author was, suprise, Tim Chimoy. So the redirect was not an error based on my typing but cititzencircle.de was a relaunch of earthcity.de. But this relaunch was not just a blog it was a membership platform. I was fascinated by this concept from the start and also interested to learn more about it. I even bought the „I love Mondays“ book for a simple reason: as I´m a guy, who loves progress and working on my own stuff, the book title was catchy and provocative. From this book I learned that there exists a podcast with the same name, where the Citizen Circle was mentioned again and explained in more detail. By that I got registered to the e-mail newsletter of Citizen Circle and via this push service I finally got invited to a meetup this weekend.
What I want to explain is how a customer journey can work these days. You buy a book, got introduced to the author, get a reference to his website, get registered to the newsletter and directed to an event of the main product: the membership platform. So as I´m considering to join this membership platform now, we can call this a multi-medium customer journey with a lot of touchpoints to finally achieve the sale. It sounds probably cold, money oriented and as my shocking analysis, but I want to express the opposite. It shows how opportunities are coming up to start digital businesses and indeed work location independent.
At this point it´s important to mention that this is not an ad article and I´m not getting paid by Tim Chimoy or the Citizen Circle. It´s about describing my journey and reveal todays opportunities that are part of the main content on this blog.
In the second part of this article series I will cover the weekend itself, how I still got my own stuff done on this so called workation and how I experienced the event.